Start With What Works
The best place to point AI is the part of your business that's already winning.
When owners ask where to start with AI, the answer surprises them. Start with the part of the business that already works.
It's tempting to aim AI at your biggest problem, whether that's a broken process or a product that never sold. But AI is an amplifier. Give it something broken and you get a faster broken thing, while something that works comes back as more of what works, with less of your time in it.
Look for the proven work
Think of the proposal template that wins and the onboarding call clients love. You already know how to do these well, so you can show AI exactly how you want them done.
Then ask one question about each: which part do I do the same way, every time?
That repeated part is where AI earns its keep. Keep the judgement and the relationships for yourself, and let AI do the drafting and the chasing.
One of our members coaches clients through their training. They set up an agent with their coaching app and now deliver workout programmes to clients without touching the app's workout builder. In their words: "That saves me hours and hours of work."
Why this suits a business that works
If you already have customers and a way of working, AI has something real to learn from. Owners in that position are asking AI to carry more of the business they've built, rather than invent a new one.
A useful rule of thumb: if you could explain a task to a smart new starter in ten minutes, AI can probably take the first draft of it today.
Then do it again
Get one proven piece running smoothly, with your OK on everything that goes out. Then pick the next. Before long the business runs differently, and you didn't have to break anything to get there.
